![]() You can see a navigation pane over on the left-hand side, which allows you to jump between the different campaigns or open them up into the different ad groups.īelow the navigation area, there is the level that you can look at. Now, this is a view of Google Ads Editor. ![]() The other thing you can do is you could export your campaign into Excel, make changes in there, re-upload it, and it will verify those changes in the interface, and push live when you’re ready. When you’re making multiple changes, and you have a lot of data, if you have a lot of uploads to do, new keyword lists, you should use Google Ads Editor.Īgain, the changes are made online, so there’s reassurance there that you’re not going to make any mistakes. It would take you a very long time to do the same amount of changes in the Google Ads interface. It can make tens of thousands of changes to your account in a very short time. And when you revise and you’re happy with the changes that you’ve made, you can decide to push it live or not. You can move things around, you can delete things, you can do everything. However, with Google Ads Editor, you can make those bids and you can change things. With Google Ads, if you change a bid in the Google Ads interface, it changes there and then. It allows you to bulk edit campaigns offline, which is quite reassuring, because any changes you make in Google Ads Editor aren’t live until you push them live. It’s a powerful tool that allows you to make bulk changes to Google Ads accounts. Download the latest version by opening Google Ads Editor or visiting the Google Ads homepage.Digital Marketing - Study Notes: What is it? ![]() This includes the ability to run custom actions when a specified event occurs, like a bid adjustment when certain metrics are reached.įor a complete list of new features in Google Ads Editor v2.0, visit the Google Ads Help Center. To make it easier to manage repetitive tasks, we’ve added support for custom action triggers in Google Ads Editor. Automate common tasks with custom action triggers This can help you compare how your assets perform relative to other assets of the same type within a particular campaign. Google Ads Editor now supports asset reporting. This is an easy way to reach unique audiences that may be interested in your products or services. You can now create and edit combined segments in Google Ads Editor. Reach your customers with combined segments In addition, you’ll see several new cards on the overview tab, including custom rules, optimization score, top campaigns, and more. We’ve added support for campaign-level overviews on the overview tab in Google Ads Editor. This includes the ability to change goal settings and apply goals at both the campaign and account level. To help you organize your conversion actions and optimize toward your chosen marketing objective, Google Ads Editor now supports conversion goals. You can now create and edit Performance Max campaigns directly in Google Ads Editor, making it easier for you to find more converting customers across all of Google's channels like YouTube, Display, Search, Discover, Gmail, and Maps. ![]() This release adds support for Performance Max campaigns, conversion goals, and more. Today, we’re introducing Google Ads Editor v2.0.
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